FIND GREEN JOBS

6. Give access to detail.

One reason people abandon their registration is because they want to learn more before buying. Having links from the registration pages to more detailed pages (either on the registration form or to your website) is very important. It enables the registrant to open secondary windows, get more information, and then come back to finish their registration. You may want to encourage people to call you while they are registering, so they can get answers right away and finish their registration right then and there.

1. 7. Ask Deeper Questions.
2. Ask your registrants more questions than their contact information, meal preferences, and credit card numbers. Learn more about them; their expectations for the event, their views and experience on topics related to the event, and their demographic data. Your registrants will feel the event will be more tailored to meet their needs. You can actually use the information to make the event more relevant. Some example questions are:

* What would you like to get out of this event? * How did you learn about the event? * Why did you decide to attend?

* How many times have you been to this event?

* Have you recommended it to others? Why?

* What would you do to improve the event?

* Which part(s) of the event are you most looking forward to?