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How do you approach these people?

The common method of many website owners is to send a mass email to entice the webmaster with the lure of commission. Of course, you should make every effort to get a first name to personalize the email and use your Autoresponder to automatically add their name into your email. Include information like their first name, their website URL and any other personal details you can include.

1. This method will get you the most partners for the least amount of time and effort. Of course, if there are some websites that you REALLY want to say yes, you will need a more personal touch. Realize that in competitive markets, these webmasters probably receive many joint venture requests and yours might be sent to the trash, along with the rest.
2. If you want to be taken seriously: - Offer to send them your product for free so they can review it – or just mail it to them right away without any expectations. Even if they can’t promote your product now, if you treat them cordially, they might just promote your product down the line.

- Show them that you know something about their business and comment specifically on some of the projects they are working on or some of their products that you have purchased. - Do something for them first. List them as a recommended resource on your website, etc., and tell them about it.

- Pick up the phone and develop a relationship. Perhaps you can offer to promote his or her product first, instead of asking for a favor right away. Don’t be in a rush to get them to promote your product or you may just burn your bridges completely.

- Show them proven results of other affiliates or illustrate how well your website converts visitors to sales.