GRAPHIC ARTS JOBS

• Calling your customers after they have had a chance to use your product is a good way to promote that you care about their experience with your organization. It can also create an opportunity to make more sales.

• A neatly packaged product, the shipping label on straight, promotes that you take pride in what you do.

• Always keep up-to-date brochures or catalogs about your business in your reception area for people to see and take with them.

1. • If you have customers coming into your business, make sure they are greeted pleasantly, professionally, and immediately.
2. Anything that gets the attention or interest of the public for the company, its employees, its products or services (in a positive way) is promotion. But how do you go about promoting to the masses?

Here is a story that could save you thousands of marketing and promotional dollars, as well as months or years of experience. “I was working as the Communications & Promotional Director in a medium size business. We were fortunate enough to have our own commercial printing press, that put out lots of very fancy letters, catalogs, brochures and other promotional items, and oh yes, envelopes to put them in. My full time pressman and his helpers, spent several days each week getting everything printed, cut, folded and sent over to the mailing house.”

“There, they had machines that automated all the stuffing, sorting, addressing and stamping. All in all everything was going very well. We were sending out about 40,000 pieces per week at a cost of about $10,800.00, and getting around 120 to 140 good leads per week. This generated an average of 2 new sales per week for a product that cost around $12,000, and re-sign income of around $45,000 more. We weren’t growing very fast, but we were making money.”

“THEN…911 hit. "