HIGHMARK PITTSBURGH JOBS

About The Author :

Conrad Bailey is co-founder and vice president of IndustrialLeaders.com, a Manufacturing Directory and author of the popular Co-Op Industrial Advertising Blog at: http://www.IndustrialLeaders.com/blog/ By Conrad Bailey.

1. Stressed out from low sales on the Internet? Can't believe the rising cost of online marketing such as search engine optimization or pay-per-click? Is this is a problem you're facing, one solution is Co-op advertising.
2. Co-op advertising is a mutual promotional arrangement between two or more non-competitive companies that share the same target market. For example, a manufacturer of bearings may develop a cooperative advertising relationship with an re-builder of engines. Or perhaps, a distributor of first aid supplies may engage in co-op advertising with a plant safety management firm. Both companies benefit from the exposure while cutting advertising expenses.
3. Previously, most co-op advertising relationships were between manufacturers and their distributors or the retailers that sell their products. Which usually consisted of running ads in newspapers or magazines read by their target audience. However, ever since the Web came along, there has been all kinds of co-op arrangements between companies in just about every industry.

The Perfect Co-Op Partnership.

Manufacturers and distributors of industrial products share the same end user - industrial and technical buyers such as engineers, construction companies, manufacturing facilities, foundries, and other buyers of industrial supplies, equipment and machinery. Therefore, with such a vast target market, manufacturers and suppliers of industrial goods or services make the perfect co-op partnership.

Finding co-op advertising partners is usually not that difficult. After all, cutting advertising expenses is something every company would like to do, so whether your a manufacturer or distributor, or perhaps an exporter or importer, you should have no problem finding cooperative advertising opportunities. You can start by looking at your own supply chain or the companies you are currently doing business with. These are often the easiest to arrange a co-op relationship with, especially if you're a buyer, distributor or wholesaler of their products.

Web Sites Are Ideal For Co-op Advertising.