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In the vast majority of cases, the answers to these questions are no, no, and no!
They're not better or smarter; they just know the secret.
Their approach is as simple as it is effective: They write their letters of recommendation themselves!
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Am I saying that these letters are essentially just advertising - as biased as anything else - written by the candidates themselves? Yes! That's exactly what I am saying, and for a very good reason... it's absolutely true! It's the dirty little secret that all the most successful candidates already know.
Now think about this: How can you possibly compete without doing the same thing yourself?
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The answer is: you can't!