Date:
The basic principle is simple: Avoid self-sabotaging sales language.
A few weeks later, Janice reported back to me that she had been getting much more favorable responses, leading to more phone conversations with new prospects.
Try it yourself -- and do let me know how it goes.
Date:
"Spammers have just about destroyed e-mail as a legitimate selling tool, but there are still ways you can use it to open communication rather than shutting it down right off the bat. E-mail is still a totally appropriate way of communicating with someone -- as long as you use language that doesn't trigger the "salesperson" stereotype."
First, we'll take a close look at one example of a "cold introduction" e-mail that uses the traditional sales mindset.
Then we'll apply the Unlock The Game™ mindset so you can get an idea of how to create e-mails that won't trigger the negative "salesperson," or even "spamming salesperson," stereotype.
Date:
On the surface, it looks innocent enough, but take a moment and ask yourself what your instant reaction would be if it arrived in your e-mail box.
The problem is that this message violates the core principles of the Unlock The Game™ mindset by creating the impression that the sender's only concern is making a sale. How?
There is a better way.
Date:
Here's the same e-mail, but rewritten from the Unlock The Game™ mindset.