JOBS IN WHO

- Reducing trading costs.

Both examples communicate the same meaning. But the example with headings and bullets is much easier to read. The busy client can learn exactly what they need to know with little more than a glance. It also has a more professional and organized look and so creates a better impression of you.

1. And as a final added bonus, the easiest way for the client is also the easiest and quickest way for you. So, you win a little extra time and quite possibly a long-term client.
2. A Final Tip. Remember that if clients seem rushed, they probably are. If clients seem stressed, they probably are. Don’t think of it as a bad thing – think of it as a great opportunity.

If you can be one of the people that makes life easier and takes away some of the stress, you’ve got yourself a client that is likely to pay you well and pay you often. And that’s what a successful freelancer needs to succeed. The best clients are the busy clients. Why? Because they're the ones with successful businesses, so they have enough money to pay you. They're also the ones who are busy enough that they really need you. And they’re the ones who are likely to have ongoing work for you.

They’re also the ones who are the easiest to keep because you know exactly what you need to do to keep them. It’s simple – just make their life easier and save them as much time as possible and they’ll come back.

It may seem like a simple thing, but it will make a big difference to clients. I know because I've spoken to hundreds of clients and have constantly been told how busy they are.

Here's what three clients had to say.