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How do they know? Have they asked their clients?
Make your case for the extra fees. How could the services offered help improve the profitability of your client's business?
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- Replace unappreciative clients (who undermine your self-confidence) with appreciative ones.
- Selling value-added services is one way to obtain an edge over your competitors. For example, a web designer who is knowledgeable about search engine optimization could help increase their client's targeted web traffic which could result in increased sales and profits. Premium services deserve premium rates.
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In summary: Don't take your skills for granted. Lack of experience doesn't mean that you have nothing to offer. Charge for all your services. Yes, your self-confidence can result in increased consulting fees for you. Sometimes consultants and other service providers are hesitant to charge a fair rate for their services.
Maybe they feel that the services they provide are so basic that you really can't justify charging much or anything for them.
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Perhaps they feel that they don't have the knowledge or experience that other consultants have.
Thus, they hesitate to charge fair rates because of a lack of self-confidence. This is natural (especially for new consultants). However, what you know and do has real value.