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Part 2 - Identifying Market Opportunities.

This gives you more targeted information about potential problems or opportunities in the potential market, and includes information about growth, current and future trends, outside factors and more information about specific competitors.

Part 3 - Developing Market-Driven Strategies.

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  1. Here is where we get into what market research does for you. It helps you to pinpoint opportunities to grow your business. By understanding the market and knowing what opportunities are available you can create a marketing strategy that leaves your competitors in the dust!
  2. Here are 10 questions that can help you get started:
  3. 1. What is the market I want to reach?

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- Who are they? (Basic Demographics) - What is their biggest problem in relation to this market?

- Are their needs being met by the products or services provided in this market?

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2. Who is my competition in this market?

- Are they successful in this market?

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