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We may even feel betrayed.
Is there any way to clear up the mystery?
Yes, by giving up your agenda and learning the truth about where you stand with your prospect --and being ok with whatever the truth may be. "But how can I learn the truth when they’re avoiding me?" you may ask. "And why do I need to let go of the sale?"
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Let’s take the second question first.
If you approach your prospect while you still hope the sale will happen, you’ll introduce sales pressure into the relationship. This will push your prospect away from you and destroy any trust you have developed with them. Instead, you can eliminate sales pressure by telling them that you’re okay with their decision if they’ve decided not to move forward.
In other words, you take a step back instead of trying to chase and follow up with calls because you’re focused on getting a "yes."
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The bottom line is:
When a prospect gives you the "silent treatment," it doesn’t mean you’ve lost the sale. It just means you don’t know the truth yet.
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What you need to do is call and learn the truth.
Why is learning the truth so important?