RECRUITMENT JOBS ALTRINCHAM

1. You stop losing confidence in your selling ability. The "silent treatment" threatens our "hopeium." We start blaming ourselves. We don’t know where we stand -- a painful state of limbo. Our self-talk is negative and full of self-blame, and we’re on pins and needles wondering whether the sale will still come through somehow.

2. You increase your selling efficiency and decrease your stress level. Once you learn the truth about your prospect’s situation, you can either stay involved with the prospect or move on. I often say, "A ‘no’ is almost as valuable as a ‘yes.’" Why? Because it frees up your time to find prospects who are a better fit with your solution. This lets you work much more efficiently because you can quickly weed out prospects who aren’t going to buy. Knowing the prospect’s truth lets you walk away without that guilt-laden voice whispering, "If you give up, you don't have what it takes."

1. Learning your prospect’s truth translates into tangible results that equal real dollars. You’ll also put an end to the self-sabotaging stress that comes from living in "silent treatment" limbo.

2. 3. Sales pressure pushes prospects away. When you respond to the "silent treatment" with calls and e-mails, you’re really telling them that you’re determined to move the sales process forward -- which means you’re looking out for your needs, not theirs. This makes them mistrust you and run the other way.

   4. The "silent treatment" -- totally breaking off communication -- is how prospects protect themselves from sales pressure when they don’t feel comfortable telling us their truth. The more we press, the more they run.

But the opposite is true, too. The more we relax and invite the truth, the more straightforward they’ll be with us. Prospects feel okay sharing what’s going on with them when they know we’re okay with hearing it.

How to Reopen Communication

After Anthony and I had talked about some of these issues, he said, "This all makes a lot of sense, Ari, but I’m still not sure what to say when I make that call."

It’s simpler than you might think.