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But Joan knew deep down that she was to blame for this decision. How do I know? Because Joan never contacted me about the problem. If I had done something wrong, Joan would have called me in a hot New York second. Instead, she chose to take the “sheepish” way out, regardless of who she hurt in the process.
However, this is only one example out of thousands. Yes – many people I work with and coach rarely understand the process of developing, building and growing a company. For some reason many people starting their business for the first time have this misconceived notion they will immediately make $1,000s of dollars without lifting a finger. I even had a customer call me on the phone and say: “I bought your book but have not made any money.” I asked her if she read the book. She replied: “No. I didn’t know I was supposed to read it. I just thought I had to purchase it.”
Let me give you a little insider piece of wisdom: The infomercials are really giving true information. The only thing they don’t tell you is that in order to make that kind of money, you must invest time, dedication and long hours building your company.