STUDENT JOB

Here's a personal example of a unique selling proposition I came up with when I ran a retail computer business. My USP was to offer home delivery and setup of newly purchased computers. Furthermore, I would offer on-site tech support.

I never did it because it simply cost too much. The solution was to charge for it. But I never did that because I didn't think that anybody would pay for it. In a world where every computer reseller offered free support over the phone, why would anybody be willing to pay for on-site support?

Well, have you ever heard of Geek Squad? The founders of Geek Squad had the same idea I had. The difference is they actually implemented their idea. Now they are running a successful and thriving business. And a big reason for their success is they found a unique selling proposition that would elevate them above the competition.

1. The lesson here: don't be afraid to be unique! Embrace your uniqueness and watch your business grow.
2. Read some great examples of companies that have successfully marketed their USP. by Stuart Lisonbee.

There is something that I have talked about on several occasions here on this site, as well as in the Doba newsletter. In fact, it was one of the very first things I talked about shortly after joining Doba a couple of years ago. Even though I've discussed this before, it's always worth bringing up again.

I want you to ask yourself a question regarding your business. Are you unique? And what is unique about you or your business?

If somebody were to ask me that same question in regards to Doba, I would say that we offer access to more products and more suppliers than any other drop shipping service.