WORK ONE JOBS

3. To improve your ads.

By testing different versions of your ad, you will find the most effective one. To obtain a true test of a particular ad, you will need to know how may people were shown your ad, how many people acted on your ad, and the result of that action. (For example, your ad was shown to 1000 people of which 100 clicked on your ad link and 2 bought your product.)

4. To find out what works and what doesn't.

1. You will want to know what components of your ad work and which don't. You can only find this out by tracking different versions of your ad.
2. While knowing how many people click on your ad and how many sales you make is important, you will want to know how much each click and sale actually costs you. In order to maximize your Return On Investment (ROI) you should monitor the following:
3. 1. How many unique visitors each ad or promotion generates.

2. The number of sales each ad or promotion generates.

3. Which ad or promotion generates the most traffic to your website.

4. The Cost Per Click and Cost Per Sale of each ad or promotion.

5. The Click to Sales Ratio which will show you the quality of the traffic you're getting.